So Sad... Email From Sassafrass

Our hearts are full to the brim with excitement and anticipation of the future as we write to you.

Effective immediately Sassafras is changing direction. We will no longer be producing wholesale craft and hobby products.We believe strongly that in order to thrive we must purse our true passion, design. Moving forward we are putting our complete focus into the world of licensing art and design. We are thrilled at the potential for Sassafras designs to adorn all sorts of goods from fabric to children's apparel, party ware, as well as Sassafras paper crafting products via licensing. We will keep you updated.

Of course the emotions are bittersweet as we say goodbye to this chapter of Sassafras. We are truly grateful for your loyalty, enthusiasm, and friendship. You have been the driving force behind the last 8 years of our creative journey. We would have never grown the way we have both professionally and personally if it wasn't for you! Thank you so very much for keeping us constantly inspired!

Look for upcoming emails on clearance alerts, where to find future Sassafras products, and as always follow our blog for happenings and project ideas.

--
Warmest regards,
Tim and Rebecca McAllister

oh no! Sad...sounds like it's not an economic thing? Why can't they do both? LOL!

Bummer....

Blank Canvas Posts : 35 Join date : 2011-09-15

That is sad....

Oh I'm so sad! I love Sassafras! Now that just means I'll be hoarding my Sass products not wanting to use them! LOL

I'm sad they're changing directions but I did find it hard to use a lot of their papers. Maybe we should have a challenge with Sass products!

I had a feeling this was going to happen... sad!

Wow, that surprises me!

I'm thinking we will be seeing her designs under the Studio Calico brand. That is how I read the blog post today anyway. And SC already had a ton of their stuff in their kits.

I know sounds like they will still design so we might see them here and there in scrapbooking...sounds like they want to design other things, too, which I have to agree, sounds pretty exciting for them.

the thought of those sass designs on fabric is exciting to me... I will so be making stuff for my girls out of that!

The idea of them creating fabric is pretty exciting to me too! How fun would it be to make bags out of their designs?!?!